Our Story

The Origins of the Direct Assistance Fund

The Direct Assistance Fund was established to create a sustainable method of fundraising and allocating funds to Black and Brown moms who are struggling to meet basic needs like food, clothing, and shelter for themselves and their children. It was launched on January 1st, 2019 as an online-based platform to connect subscribers and requesters from around the country.


Our goal is to collect $5000 a month to be distributed by BIWoC organizers to Black and Brown and Indigenous moms in our communities in the form of small-dollar grants (under $500 each for emergencies/necessities) who need a little help to bridge the gaps income inequality and generational wealth have created.

We reached our first goal of 100 monthly sustainers at the end of February. Our next benchmark is to increase by 250 more sustainers to ensure we have $5000 in monthly giving. Have you signed up? Invite your family and friends to join the reparations movement to  #UpliftBlackNBrownMoms through #directgiving with the  #directassistancefund today!

Funding Channels

We believe that reparations from white people to BIPOC (Black and Indigenous people of color) are a powerful way to begin to address and heal racial oppression. Reparations can take many forms, but the focus of the Direct Assistance Fund will be on raising money to provide immediate assistance to non-men of color facing emergency situations that arise from surviving white supremacy.

Direct Monetary Contributions

Financial reparations is a powerful way to address the systemic harms that Black and Brown moms face. When White people pay these reparations, they are acknowledging in very concrete ways that economic inequity based on skin color is real and wrong—and they are backing up this acknowledgment with meaningful action.

The Direct Assistance Fund Store


Who Are the Beneficiaries of the Fund?

Black & Brown Moms – The Most Impacted

This fund attempts to organize and fundraise around the needs and requests of Black and Brown moms most affected by white supremacy, class + race + gender.

Who Manages the Fund?

Women of Color – Accountability Board

The Fund is overseen by Black women who ensure the funds are being dispersed directly to Black & Brown moms facing emergency situations. As the Fund continues to grow the board will evaluate and decide how to disperse these funds.

Are you interested in serving in an accountability role? Send an email to directassistancefund@gmail.com

Who Operates the Fund?

White Allies Turned Accomplices

It is important for White Allies to do the work in equity. Black communities have always been the leaders and labor in social change and it’s long past time that white bodies and money are put on the line. By providing labor and money to the Direct Assistance Fund under the leadership of Women of Color, you are supporting Black futures by providing resources without creating a dependency that feeds the cycle of white supremacy.

White Allies help keep the Fund running by promoting the Fund and its activities, planning and executing fundraising and promotional events, maintaining the website and its social media platforms, writing articles, developing promotional materials, facilitating recruitment of volunteers and subscribers, and much more.

Next Steps

The Fund’s Future


When it comes to sustaining these efforts of redistributing and building wealth, consistency matters. Large one-time donations of $100+ are greatly appreciated and meaningful in closing funding gaps for individual requests. A monthly commitment of $5-$10 can help create a revolving fund that can ensure that funds will be available to meet requests immediately while also reducing the intense labor that is required each time to start and continue a new campaign. 

Anti-racist work in a white supremacist society can be isolating and alienating; those difficult Thanksgiving conversations can result in chasms between you and the other white people in your life.  To counter this isolation and the burnout that goes with it, building a community with other intentionally anti-racist white people is essential. Anti-racist communities can make this necessary work of reparations sustainable and life-giving. Not only can a community energize and sustain aspiring allies, but it can also be a way to organize fundraisers and other actions that support reparations.   

Involvement – We Need You!

Your continued commitment to redistributing wealth matters.

  • Sign up to be a monthly contributor here.
  • Volunteer your time and skills here.
  • Stay connected – Join our mailing list here, follow us on Facebook here and Instagram here.
  • Read our stories here and share them with your network.
  • Organize a fundraiser in your local community. Tips on how can be found here.